Showing results for SSP Digital Marketing
Search instead for SSPDigitalMarketing
An SSP is an integral part of the programmatic advertising ecosystem, and is an important tool to help facilitate the buying and selling of digital ads.
People also ask
What is SSP in digital marketing?
What does SSP stand for in marketing?
Is Google a DSP or SSP?
What is SSP strategy?
SSPs help digital media owners and publishers sell ad space. SSPs are a key part of the real-time bidding (RTB) process within programmatic advertising, ...
A supply-side platform is an advertising technology (AdTech) platform used by publishers to manage, sell and optimize available inventory (aka ad space) on ...
A supply-side platform (SSP) or sell-side platform is a technology platform to enable web publishers and digital out-of-home (DOOH) media owners to manage ...
Here is a simple supply-side platform (SSP) definition: An SSP is an advertising technology used by publishers to automate the selling of display, video, ...
A supply side platform (SSP) is programmatic software for publishers to facilitate sales of their advertising impressions. By connecting publishers with ...
Supply side platforms (SSPs) allow publishers to make money from their websites by creating and selling ad inventory to marketers on an ...
How Does a Supply Side Platform Work? So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers.
Nov 28, 2023 · It's an essential component of the digital advertising ecosystem, acting as a bridge between publishers and potential advertisers. Where does ...
Sep 20, 2023 · It lets publishers access the broader digital advertising ecosystem, unifying data from ad exchanges, advertisers, and other channels in a ...