Working as part of a digital agency, the strategist planner develops and presents strategic marketing recommendations for a range of clients. Here at Cogs, we have placed planners, strategists and analysts at every level within top agencies and leading brands.

The role of a planner can differ from the role of a strategist in subtle but particular ways. A planner takes a more tactical view of the project, looking at the practical questions of what to do and how to do it, whereas a strategist's view can often be more conceptual, focusing on the core message of a brief.

An account planner is an expert on the consumer. They combine research and strategy to provide the "meat" for a creative brief and to focus the creative approach across an entire campaign. A strategist is an expert on the business. They use research, insight, and analytics to provide the "meat" for a business plan...