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7 elements of great copywriting strategies
  1. Emotionally connective writing. The landing page copy has to connect with the reader. ...
  2. Focus on benefits, not features. ...
  3. Direct, clear language. ...
  4. A strong call to action. ...
  5. Target audience specific. ...
  6. Put yourself in your customer's shoes. ...
  7. Edit and cut and then do it again…and again.
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