Management and Marketing [M-WIWI-105768] · Competence Certificate. The module examination is in written form on the two courses "Managemet" and "Marketing".

Upcoming Events. Business Research Seminar Summer Term 2024. May 15, Simone Wies, Ph.D, Professor of Marketing Strategy & Performance (Goethe University ...

Wiwi Lab provides online earning opportunities for digitally-connected individuals and influencers to promote products and services for businesses.

Institute of Marketing · News from the institute of marketing, · Information on courses for Bachelor and Master students, · Current course offerings and general ...

Apr 4, 2024 · His main research interests cover topics in the areas of online marketing, management of customer relations and service pricing. Teaching.

The aim of this module is to deepen central marketing contents in different areas. Workload. The total workload for this module is approximately 270 hours.

Feb 1, 2024 · Our research and teaching focuses on key issues in the areas of digital marketing (especially social media marketing), product and innovation ...

Welcome at the Department of Marketing @ Goethe University Frankfurt. We provide internationally recognized cutting-edge research for the scientific ...

... Marketing: Real People, Real Decisions, 3rd European Edition, Pearson. Further information: Registration in Moodle Viadrina required. Home (WIWI); |; 08.03 ...

MA students whose main area of emphasis is marketing can count on first-rate teaching and research. Courses have a strong practical bias and a markedly ...